"loitering"—apparently McDonald's is no longer the place to have your eight year old's birthday party) that I actually look at the Happy Meal bag. The toy themes, for boys and girls, respectively, are Teenage Mutant Ninja Turtles and......drumroll, please...the f'in Wizard of Oz. Now, I can't say I blame McDonald's here, it's not their fault that for whatever reason there's suddenly a new Ninja Turtles movie (TMNT, excuse me) and, apparently, some Wizard of Oz themed shit going on in kids entertainment these days. But it's yet another incident that makes me question if pop culture has really lost all its originality.I first came face to face with this notion when I was sitting in the theater waiting for the second installment of the Lord of the Rings trilogy, which, while a great movie, was obviously not based on an original idea. The previews we sat through sounded something like this...Matrix Reloaded, Spiderman 2, X Men 2, The Texas Chainsaw Massacre...I can't say I remember the exact movies, but what I do know was every single trailer we saw before our "Part II of a screenplay adapted from widely-beloved novels" was either a sequel, a remake, or based on a well-known book. There was not an original idea represented. A quick look at IMDB.com today will tell a similar tale. Featured films on the homepage include: another Pirates of the Carribbean, the Transformers movie, Charlotte's Web, another DIE HARD, and, yes, it's really true, however I may not want to believe it....a Nancy Drew movie.
But it's not just Ho
llywood—even our food has become unoriginal. Wikipedia lists about 10 different varieties of Oreos (not including Double Stuf) all of which, I can assure you, have appeared somewhere in the last decade of this cookie's almost 100 year history. Instead of just making a new product, companies decide to just do a "remake" of their old standby: Let's see what happens if we make Oreos mint! Or...dulce de leche? (not making that up). There are now about seven flavors of Triscuit (Cracked Pepper & Olive Oil, anyone? How about a Fire Roasted Tomato?) The same goes for Wheat Thins, Cheez-Its, and even the kings of the snack/junk food chain, Coke and Pepsi. Have you heard of "Pepsi Jazz"? They're apparently ridiculous flavors of Pepsi, including such classics as Strawberries & Cream and Black Cherry French Vanilla—no, that's not a typo, it's actually one soda. And I just saw a commercial for a chocolate and vanilla flavored version of Rice Krispies.Maybe this has always been going on, but I don't think so. At least not to the same extent that it is now. I can't really say why the last few years have seemed to herald an era of unoriginality in our culture, but I guess it's just about safety, both in marketing and consuming. If you liked the first Pirates, you'll go see the second one (and the third one), and you'll probably like them too. If you like Oreos, you'll probably like Peanut Butter Oreos, or at least be more willing to give them a shot (not that Pepsi Jazz shit though, that stuff sounds terrifying)
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